Recent “Meaningful Use” legislation requires healthcare providers to (Stage 1) capture patient information in electronic health records, (Stage 2) create portals to enable online access for patients and providers, and (Stage 3) demonstrate improved quality of care. All of which sounds like a great idea…but will it work?
At PARC we believe in anthropologist Margaret Mead‘s driving principle: “What people say, what people do, and what people say they do are entirely different things.” We know consumers access healthcare information online, but what do they actually do when they’re there?
NPR Marketplace cites a report by healthcare research firm National Research indicating 96% of the nearly 23,000 consumers it surveyed recently use Facebook to gather information about health care, with 28% using YouTube and 22% using Twitter. In fact, social media has been called “the biggest threat to healthcare portals like WebMD”.
If consumers don’t use healthcare portals, how will we get “meaningful use” by creating them? I will attempt to answer this question (hint: think Augmented Social Cognition) but I fully expect to raise a lot more questions in the process. Come ready to ask and argue, and maybe we will find answers together.
Invited talk at Breakaway Healthcare Forum, held in conjunction with TEDMED, April 16, 2013.
VIEW TALK: http://vimeo.com/67154742
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