In a recent Wall Street Journal essay, Marc Andreessen wrote: “Software is eating the world. Over the next 10 years, I expect many more industries to be disrupted by software. Healthcare and education are next up for fundamental software-based transformation.”
What is the impending disruption in healthcare, and what is PARC doing in this space? I’ll provide an overview of PARC’s healthcare program, including market need, business opportunity, and research thrusts.
A key insight is that health and healthcare are two different markets. I’ll explain what this means and why this creates breakthrough opportunities for Augmented Social Cognition—in particular, through the confluence of three technologies: social, mobile, and gamification. Under the hood, artificial Intelligence (AI) techniques are used to augment human cognition and interaction, creating a new generation of “intelligent social web” technologies.
These technologies combine the benefits of the “information web” with those of the “social web”, enabling new consumer-centric approaches to health and wellness that increase engagement, improve health literacy and promote behavior change. I’ll give several examples of new technologies in the market and highlight research challenges that still need to be addressed.
I’m looking to engage, not to lecture, so come prepared to discuss, argue, and share ideas!Keynote talk at WWW-2012 Web Intelligence & Communities workshop, Lyon, France, April 16, 2012. Invited seminar at XRCE research center, Grenoble, France, April 18, 2012.