In a recent Wall Street Journal essay, Marc Andreessen wrote: “Software is eating the world. Over the next 10 years, I expect many more industries to be disrupted by software. Healthcare and education are next up for fundamental software-based transformation.”
What is the impending disruption in healthcare, and what new technologies are driving it? I argue that the problem is not healthcare but health: creating new consumer-centric approaches to health and wellness that increase engagement, improve health literacy and promote behavior change.
The web is evolving from information (portals) to interaction (social/mobile) to influence: shaping attitudes and behaviors. This creates a unique opportunity to address the problem of consumer health and wellness. But, to do this effectively requires a new kind of technology: user modeling. It also requires an innovation methodology that is fundamentally about people, not technology.