Archive for June, 2013

17 Jun

From Dr Google, to Dr Facebook, and beyond…

Posted by cognitivecomputing in Health & Wellness, Opinion, Talks, Web / Web 2.0. Tagged: , , .

I recently appeared on the ABC Health Report radio program.

Joel Werner: Do you ever go online to search for symptoms that you’re experiencing? I do it all the time, and it’s a trend that has picked up the nickname ‘Dr Google’. For Ashwin Ram, Dr Google is just one step on the path to future healthcare…

4 Jun

The Intelligent Web: Shaping Behavior at the Intersection of Health, Wealth, & Choice

Posted by cognitivecomputing in Education, Health & Wellness, Opinion, Talks, Web / Web 2.0. Tagged: , , , , .

The web is evolving from information (portals) to interaction (social/mobile). The next stage will be about influence: shaping attitudes and behaviors. To do this effectively requires a new kind of technology: user modeling. It also requires an innovation methodology that is fundamentally about people, not technology.

I discuss three big ideas in innovation for consumer engagement and behavior change, and illustrate using examples from healthcare, education, and financial services.
Invited keynote at Amplify: Business Innovation and Thought Leadership, June 2013, Australia.

SLIDES: