Crowdsourcing: From Phenomenon to Business Model

Crowdsourcing is changing both the way we work, as well as the way Internet applications are designed and delivered. It’s no longer just the domain of technologists (who can now achieve breakthroughs together never before achievable); crowdsourcing is now ripe for enterprise professionals to understand and leverage the possibilities for their business goals.

From Wikipedia and YouTube, crowdsourcing has moved to a $5B “crowd worker” industry with applications proliferating for productivity, research, marketing, advertising, creative development, corporate workflow management, language translations, and much more — see a list of projects here.

I discuss social networks as a kind of crowdsourcing, with unique benefits and challenges.

Invited panel presentation at PARC Forum, Palo Alto, CA, November 10, 2011
 

View the panel discussion:

www.parc.com/event/1456/crowdsourcing-ceo-expert-panel.html
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