Archive for July, 2013

Augmented Social Cognition for Consumer Health and Wellness

In a recent Wall Street Journal essay, Marc Andreessen wrote: “Software is eating the world. Over the next 10 years, I expect many more industries to be disrupted by software. Healthcare and education are next up for fundamental software-based transformation.”

What is the impending disruption in healthcare, and what new technologies are driving it? I argue that the problem is not healthcare but health: creating new consumer-centric approaches to health and wellness that increase engagement, improve health literacy and promote behavior change.

The web is evolving from information (portals) to interaction (social/mobile) to influence: shaping attitudes and behaviors. This creates a unique opportunity to address the problem of consumer health and wellness. But, to do this effectively requires a new kind of technology: user modeling. It also requires an innovation methodology that is fundamentally about people, not technology.

At PARC, our research in Augmented Social Cognition is centered around the confluence of three technologies: social, mobile, and user modeling. I discuss these technologies and explain how we leverage artificial Intelligence (AI) and case-based reasoning (CBR) techniques to model users and create effective and sustainable behavior change.

Invited talk at CBR-2013 Industry Day, Saratoga Springs, NY, July 8, 2013.
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