The web is evolving from information (portals) to interaction (social/mobile). The next stage will be about influence: shaping attitudes and behaviors. To do this effectively requires a new kind of technology: user modeling. It also requires an innovation methodology that is fundamentally about people, not technology.
I discuss three big ideas in innovation for consumer engagement and behavior change, and illustrate using examples from healthcare, education, and financial services.
Invited keynote at Amplify: Business Innovation and Thought Leadership, June 2013, Australia.