The Intelligent Web: Shaping Behavior at the Intersection of Health, Wealth, & Choice
Posted June 4, 2013 by cognitivecomputing in Education, Health & Wellness, Opinion, Talks, Web / Web 2.0. Tagged: cognitive media, educational technology, healthcare, open education, social learning. Leave a Comment
The web is evolving from information (portals) to interaction (social/mobile). The next stage will be about influence: shaping attitudes and behaviors. To do this effectively requires a new kind of technology: user modeling. It also requires an innovation methodology that is fundamentally about people, not technology.
I discuss three big ideas in innovation for consumer engagement and behavior change, and illustrate using examples from healthcare, education, and financial services.
Invited keynote at Amplify: Business Innovation and Thought Leadership, June 2013, Australia.
believable agents case-based reasoning cognitive media creativity educational technology games goal-driven learning healthcare information retrieval interactive drama meta-reasoning multistrategy learning natural language open education planning problem-based learning problem solving real-time cbr rts games semantic memory social learning text cbr virtual worlds
- .@OpenStudy launches iPhone app. Congrats @PreethaRam & team! blog.openstudy.com/2014/04/15/ope… 2 days ago
- Sigh. MT @lteytelman: Goodbye Academia: "This is a very bad sign for the future of life sciences in the US." anothersb.blogspot.co.uk/2014/02/goodby… 3 days ago
- .@Google VP Andrew Moore named dean of @CMU School of CS @SCSatCMU: cmu.edu/homepage/socie… 4 days ago
- PARC Sponsors @9MileLabs to Turbocharge B2B Startups moxanport5110.com/parc-sponsors-… cc @PARCinc @HooverSteve 4 days ago
- RT @PARCinc: Watch our CEO @hooversteve explain "Why failure is so critical for #innovation" bit.ly/1nmQlht @growoptimism 5 days ago