Archive for June, 2013

From Dr Google, to Dr Facebook, and beyond…

I recently appeared on the ABC Health Report radio program.

Joel Werner: Do you ever go online to search for symptoms that you’re experiencing? I do it all the time, and it’s a trend that has picked up the nickname ‘Dr Google’. For Ashwin Ram, Dr Google is just one step on the path to future healthcare…

The Intelligent Web: Shaping Behavior at the Intersection of Health, Wealth, & Choice

The web is evolving from information (portals) to interaction (social/mobile). The next stage will be about influence: shaping attitudes and behaviors. To do this effectively requires a new kind of technology: user modeling. It also requires an innovation methodology that is fundamentally about people, not technology.

I discuss three big ideas in innovation for consumer engagement and behavior change, and illustrate using examples from healthcare, education, and financial services.

Invited keynote at Amplify: Business Innovation and Thought Leadership, June 2013, Australia.

SLIDES:
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